Unannounced Google Location Aware Search may be available now

At SMX (Search Marketing Expo) Paris today, Google’s Behshad Behzadi was presenting on some of the new features that will be available with Google Now On Tap. Google Now On Tap was announced recently at Google I/O 2015 that bring contextual awareness from within any app you having running on your phone. In addition to On Tap, Behzadi also presented a previously unannounced feature coming to Google Now: Location aware search.

One Danny Sullivan, who was present at the SMX Paris presentation, recorded a demonstration of Google’s new feature and shared it on twitter:

So, it looks like you can be at any location and ask Google Now for different types of information it can already tell you, without giving it any information about the place or business you’re next to. You will obviously need to have your location turned on in settings and you’ll need to be at or very near your location of  interest, but that’s all the information Google will need to know. According to redditor JLishere, here are some of the searches that will be available with this location aware Google Now search:

  • What is this museum?
  • When does this restaurant open?
  • How tall is this? (when standing next to a tower)
  • When was this built? (for monuments)
  • What’s the name of this church?
  • What’s the phone number for this pharmacy?

I’m not anywhere interesting right now. I’m just at home. So when I tried to ask Google Now what the phone number is at this place, it just returned an Google search. But according to the internet, this service may be available now. How might you know? Try it out. Google likes to slowly roll out these new services with their Google app. So the service may be available to you now or it may be coming to your mobile device in the coming days or weeks.

What are your thoughts on the new Location Aware Google Now features? I’m definitely going to give it a try when I’m out tomorrow. You let us know if it’s working for you. What searches have you tried and what’s working? What didn’t work? Let us know your thoughts by commenting below!

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