Google introduces Trial Run Ads and Interactive Interstitials

Google is introducing two new forms of interactive mobile advertisements through AdWords today that will allow developers to provide users with a small taste of their apps before committing to a download.

Trial Run Ads are 60 second game trials that work via streaming, while Interactive Interstitials are small HTML5 ads that can be used however a developer sees fit. Google is promoting both kinds of new, interactive ads as a way to drive more downloads and keep users that install apps, as those that do install will know what to expect and aren’t downloading just to find out.

According to Google, select partners have access to the Trial Run Ads and Interactive Interstitials beta today. If you’re a developer, make sure to check with your account manager to see if you have access now.

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