BlackBerry announced yesterday that it will no longer be making its own hardware. This is a move to cut costs and focus on software, where BlackBerry may still see success. This news worried fans of the classic BlackBerry keyboard.
Thankfully, CEO John Chen says that the keyboard isn’t going anywhere. Despite itsÂ hardware being outsourced, BlackBerryÂ will keep to company standards and the keyboard we all loved will makeÂ a return in the future.
If the company thatÂ builds BlackBerry’s nextÂ keyboard-sporting device can nail the amazing feel of keyboards past, BlackBerry’sÂ move away from hardware may not be a bad one for consumers. And if it keeps a brand we love alive, it’ll be even better. We hate to see iconic brands die.