The stock browsers that come with Android devices rarely get any attention, but recently the spotlight is now shiningÂ on ASUSâ€™s browser thanks to a deal that the company has made.
Adblock Plus will be built into the default browser of ASUS devices starting sometime in 2016. Exactly when thatâ€™ll begin happening isnâ€™t yet known, but AdBlock Plus co-founder Till Faida confirmed the news, saying that his company is â€œextremely happy to team up with ASUS, the first major hardware manufacturer to integrate ad blocking into their mobile devices.â€ Faida went on to describe ASUSâ€™s decision as â€œanother call for innovation in the ad industry â€” a call getting louder by the day.â€
Ad blockers are nothing new on Android, but typically the user has to go through the effort of seeking one out and then installing it. That wonâ€™t be the case with ASUS products next year. And while the user base of ASUSâ€™s browser isnâ€™t exactly huge â€” itâ€™s said that around 15 million people use it â€” this partnership is still notable. What will be interesting is seeing if other device makers follow suit.