Amazon has announced its latest service, Amazon Music Unlimited, which aims to compete with Spotify. Music Unlimited taps into Amazon’s broad catalog of music to offer on-demand streaming as well as access to thousands of curated playlists and custom stations. Amazon is pairing the service closely with Alexa, the company’s voice-controlled assistant. Users can take advantage of a variety of commands, ranging from searching for mood-specific playlists to having Alexa play a personalized playlist based on your favorite music. If users are lacking on the name or artist of a song, they can ask Alexa to find the song based on a lyric that they remember.

The company has a variety of plans and pricing options available. Music Unlimited is being offered to Prime customers for $7.99/month or $79 annually. Non-Prime customers can take part for $9.99/month. Echo users have a special offer open to them, with the ability to pay just $3.99/month for access to Music Unlimited on a single Echo, Echo Dot or Amazon Tap. A family plan is also coming soon which will offer access for six users at a price of $14.99/month or $149.99 annually.

Amazon is now available on PC and mobile for customers in the US, with expansions into the UK, Austria and Germany coming later this year.